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rĀthe about it at the Texas Book Festival!

rĀthe® is making its Texas Book Festival debut in the Exhibitor Tent #1, Booth #104 on October 26th and 27th in Downtown Austin.  

Although we are not at the “big kids table” we are pioneering the way to the future of marketing, packaging, delivery, of fun, surprising, thrilling, romantic, hopeful fantastic stories to iPhones, designed to be enjoyed, on the go– a little at a time. 

We’re extremely excited to be a part of the Texas Book Festival!

The value of reading is monumental for all for all ages!  Through story we transported into worlds our minds imagine in real time from the words that created them.  That’s a one of a kind experience for each person!

rAthe is an electronic publisher based in Austin.  Our recently released, patent pending mobile app delivers that experience to your iPhone,  625 words at a time — for a dime!

Dial up, drop in, hang out, or just pop by, all on your schedule from the comforts of anywhere you are with your phone.  Our Authors works are available right now, today on the App Store, rAthe – About it! App is free, First Episode of every Title is free too! 

At the Texas Book Festival, get a chance to glimpse into the following creators of those worlds.


Saturday, October 26th:                        

Time             Author               

11:00 AM     Francis Hicks, author of Long Ride: Learning About Life From An Outlaw Biker.

“Innocence evaporates as drugs fuel confidence. A lost boy finds a home in the Hells Angels.”  

1:00 PM     Michael Inman, author of Happy Texan

“An inspiring, unpredictable and fun story of an insiders POV of adventures in rock n’ roll stadium tours.”

2:00 PM     JL Civi, author of Timely Persuasion

“A music critic goes back in time. He tries to fix his love life. He tries to save Kurt Cobain. He tries to prevent his sister’s bad relationship. And he accidentally turns his father into the biggest folk-rock star of all time. Did it work? Hmm…”

3:00 PM    Bill Thomas, author of The Three Souls 

“A Texas truck driver meets two inmates who are reincarnated artists.”

4:00 PM     Tobias Garret, author of Hunted

“Peter Gray thought life couldn’t get any tougher, until in 1720, authorities place him and his family in debtors’ prison because of a shady business deal engineered by a ruthless and greedy Lord Banks. Peter escapes and plans to do whatever it takes”

Sunday, October 27th 

12:30 PM     Kerry McAvoy, author of Pain as a Starting Point

“Where is God when we suffer? Is God trustworthy? Why?”

1:30 PM     rAthe – live rAthe demonstration – How to:

  • Upload and publish your work on rAthe through the portal 
  • Manage your collateral, marketing, and messaging in real time 
  • Publish your story to reach the iPhone population in the US,
  • Track sales and income,
  • Sign up for free at “publish my story” on the website portal at

2:30         Petrena Wilbur, author of Pizza Fight 
“Pizza Fight captures the moment near the end of a relationship where enough is enough.”

There will be over 100 exhibitors, Austinite food trucks, fun family activities and countless opportunities to meet authors and book lovers alike. 

We will be in Exhibitor tent #1, nearest the Capital entrance in booth #104!

We hope to see you there!

Join our MeetUp Group and RSVP to the event.

The Texas Book Festival is a nonprofit organization. Book sales at the Festival support the two-day event and statewide school and library programs. 

Find out more here:

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rĀthe® now has Public Domain Titles in the Library!

Attention Students and Lifelong Learners!

rĀthe™ is now offering numerous classic Titles such as Frankenstein, The Scarlet Letter, Moby Dick, Pride and Prejudice, Dracula, and so many more – all available for FREE on the rĀthe app. That’s right, these entire books are available for free.

Taking an intro-level English or literature class in school? The rĀthe team has been adding many of the most listed syllabus books to the rĀthe library. Why pay for a book that’s out there for free and on your phone whenever you want it? 

We make it easy by segmenting each Title into 625 chunks called Episodes. Read an Episode or two a day, and you’ll get through the classics in no time!

Or, reward yourself with an Episode or two (five minutes, max) of Pride and Prejudice.

Look forward to the coming release of rĀthe-exclusive author Emily Maxx’s Cloud of Danger, set to be released in late October. Not only are you getting in your daily reading, (anywhere, anytime) you’re well on your way to becoming well-read. 

In a time of pointless, divisive news, take a trip to the home place of “fake news” – fiction! 

Arm yourself against the tyranny of ignorance by reading the Classics. The timeless lessons found throughout the classics (they are classics for a reason, after all) find ample expression throughout modern events. Life becomes far less scary when you realize that people have been dealing with many of the same issues we are for all of history. The perceptual advantage is well worth the temporary, tough mental wrangling with Artistotelian thought or the mind numbingness of the seemingly eternal hunt for some huge whale.

With our Magic Word system, it’s easier than ever to hang out and dive into the mysteries of experience with rĀthe® .

Hang out and Dive into the Classics with rĀthe®
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rĀthe will be at the Oklahoma Book Festival!

rĀthe® will be at the Oklahoma Book Festival on Saturday, September 21st! We’re extremely excited to have some of our amazing team members on hand to showcase the power of rĀthe. 

As writers and readers, we fantasize about being well read and writing our own best seller. As we grow up, “reality” often appears before us as a perpetual excuse or obstacle in the way. That’s just it – others (or just as often, ourselves) refer to it as a “fantasy” – a pipe dream, altogether unattainable.

rĀthe has shifted that narrative making it now fundamentally false. Reignite your bestseller publishing dream! We’ll publish it – no rejections!

rĀthe is an electronic publisher whose mission is package, market, and distribute Author stories to everyone through their patent pending mobile app.  Instead of waiting for someone to come find your story, we will take your story to the palm of their hand.  That’s new!

Come to our booth!  rAthe costs nothing. It is free! We will share income fairly and we really, truly want you to succeed.  Our founder is from these parts — she demands it!

The Oklahoma Book Festival is in Oklahoma City in the Boathouse District from 9 a.m. to 6 p.m. The event is completely free to attend (no tickets needed!) and will feature over 100 authors from across the nation. Additionally, there will be panel discussions, presentations, crafts, poetry readings, book signings, food trucks, and more

Check out to learn more about it! 


Writing for Success

Distributed through rĀthe®

Reading, a little at a time, whenever, wherever.
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The Truth About Publishing and Self-Publishing

You’ve finished it. The next great literary masterpiece. It may have taken you months, perhaps even years to complete. Between late-night writing binges and battling writer’s block, your sweat and tears have culminated to this moment. Congratulations! You should be very proud of yourself.

Now comes the hard part: getting it published.

Making the decision to publish your book is not an easy one. Many authors agonize over whether their work is good enough, whether that third act needs to be more refined, or whether to make the choice to stop writing and editing and finally publish your book.

That process is, at best, daunting, regardless of whether you choose traditional publishing or self-publishing.

Traditional publishing usually requires the help of publishing agents, also known as literary agents, who know the right people to contact and how to negotiate a contract on your behalf. This can be incredibly helpful, especially if you are a novice author, and can help to open doors to new networks. It is also incredibly expensive.

The standard rate for a literary agent is 15 percent of your total income from the advance sale of your book before taxes, though it can be higher or lower. If you are lucky enough to get your book sold in another country, then the standard rate goes to 20 percent.

Landing an agent is a thing in and of itself. Agents’ conferences are held all over the country. Agents who attend give their subjective opinions to a select few who are granted an audience. Each agent provides pointed feedback on how to precisely thread the needle to their client base. Maybe their clients only like sci-fi, or characters named Helen, or midcentury historical fiction. Attendance is not free at agents’ conferences. The cost of attendance generally runs somewhere around $500+.

Without an agent, traditional publishing requires passage through a tightly controlled gauntlet.

Traditional publishing requires you to write query letters, get your book reviewed, seek out comparison titles of similar books, compiling a digital press kit, which should include your bio information, cover art for your book, a website, social media accounts, and even a video, according to some. All of which is expensive and would likely be handled by a publisher or agent—if they choose your book from the sea of query letters they receive. Until then, you have your work cut out for you and your checkbook as well.

Publisher-sponsored contests are another way to get your book published. If you win, you don’t have to do any of that stuff, because you won. The publisher will likely handle all these things for you. Of course, those contests aren’t free to enter. There is an entry fee to most, if not all, publishing contests, and there is a lot of competition.

So let’s say you are chosen by a publisher or you won a contest! The standard royalty rate rarely rises above 20 percent. That means that you will get 20 cents of every dollar. This means you will likely make $6,000 if your book sells 3,000 copies, which would be considered a tremendous success. That’s about $2 a book—maybe…

Or, you can DIY and publish your book yourself or self-publish.

Self-publishing is where you are both author and publisher. Companies like Amazon may help as book distributors, but ultimately only you are investing in the publishing. Your royalties are a certain percentage of the retail price that you set. If you self-publish, getting into bookstores will be yet another hurdle.

Bookstores don’t buy from Amazon; getting into their “metadata” is costly if you are self-published. So you will have to work around that as well. That is another blog post in itself. Long and short, it’s tough.

In terms of cost, self-publishing seems like a no brainer, especially if you just rely on eBook publishing! But keep in mind, as a publisher you need to be the one selling and promoting your book. If you are particularly savvy at public relations, you might be able to promote your book. To be successful, you will need to research and understand the business of how to market your book.

Marketing is more than just the action or business of promoting and selling products or services, including market research and advertising. It involves research, such as determining the size of the entire market and the demographics of the people in your market, including age, income, reading habits, where they purchase, and how often they purchase, and how to get your story from wherever it is now into the hands of someone who will likely purchase it. Marketing is like throwing a ball—you want to aim.

Traditional publishing knows how to aim. That’s why they are so very selective.

It is also why the chances are astronomically against most writers to be successful. But like newspapers, traditional publishing was complacent, doing the same thing over and over while technology came along and swept by them. Amazon and others like them stepped into the digital void by offering self-publishers a space to place their offerings.

But how do these online “distributors” handle distribution? To place or position so as to be properly divided and shared according to a plan, especially to make proportionate division or distribution of over or throughout an area. And exactly how is marketing being handled? As it is define, the action or business of promoting and selling products or services, including market research and advertising. Is that happening? Either distribution or marketing?

rĀthe has made both happen, but in a different way. By harnessing the power of technology and scale. In a way that is not being done by the existing players.

We were founded by authors who were unwilling to give up 80 percent to traditional publishing or let their work sit on a digital bookshelf under the guise of digital publishing with no plan, action, research, or advertising.

The premise is simple. People, lots of them, are reading on their mobile phones. They are reading Twitter, Facebook, news, and other stuff—in small portions.

We at rĀthe believe if books were packaged to fit our lives, we all would adopt to reading more—not less. We also believe if people could decide “a little at a time”—without committing to anything like buying a book in any format (eBook, audiobook, print) and giving out personal or credit card information—we probably would try it.

Then it will be up to the writer to give us something that holds our attention. We at rĀthe believe in writers; we are one—several, actually.

The author portal for rĀthe® launches July 4, 2019. The app launches September 2, 2019.

Join the rĀthe® revolution!