Frequently Asked Questions (FAQ)

What is rAthe?

rAthe is a new mobile App launching September 2, 2019, one that is a paradigm shift to the established way that books and stories are enjoyed. It also shifts the traditions about how writers are compensated for their work.

How does rAthe work?

  • Book and story content are apportioned into 625-word increments, referred to as Episodes.
  • Users get to read the first Episode (625 words) of every book, novella, or short story for free, then pay a small amount for each subsequent 625 words they continue to read.
  • Users purchase Episodes in packages of 10, 55, or 120 Episode bundles with the credits available for use to purchase any Title’s Episodes.
  • Mobile App can purchase complete volumes of every Title in ePub and MOBI from inside the App at the retail price set by the Author, controlled through the website dashboard/portal.
  • Authors may upload ePub/MOBI file formats, or rAthe creates them from DOC, PDF, or RTF files.
  • Mobile App users can also purchase print volume Titles from the Authors who have them available from the URL defined by the Author as a free advertising service from rAthe from inside the App.
  • Author Biography information is presented to App users near Titles.
  • Mobile App users can connect directly with the Author from inside the App via follow on Twitter and Like/Friend on Facebook.
  • Public domain classics like Dracula, Moby Dick, and Pride and Prejudice are available for free to all mobile App users.

Can I submit something other than a book?

We accept short stories, novellas, and books that are completed works with a minimum of 1,500 words.

Can I submit my book or story even if it isn’t finished?

No, rAthe requires all works to be complete.

How do I get paid?

rAthe pays Authors based on the information entered in the Receive Payments section of the Author intake form.

There are currently two options:

  • Electronic Funds Transfer (preferred)
  • Physical Check

How much money can I make?

Pre-Launch Mobile App Launch Authors (PLA) are paid from$.05 to $.04 to cents for each Episode of their work sold, which is 75% of the Gross Income of Episode Sales.

Authors signing up after September 2, 2019, are paid from $.045 to $.04 to cents per Episode of their work sold, which is 65% of the Gross Income of Episode Sales.

How often will I get paid?

Apple payments are made within 45 days of the last day of the fiscal month in which the transaction is completed.

For Electronic Funds Transfer, payments are sent as a low-value transfer as opposed to a high-value wire transfer.

For example, Episodes sold during month of September 2019 are paid to Authors 60 days from September 30, or no later than December 1, 2019.

How are episodes sold?

rAthe Episodes are sold in packages to meet Apple’s minimum In-App purchase requirements that are specified in their tier structure.

Apple Tier Structure in USD
TierDeveloper ProceedsCustomer Price
Tier: 0.99$0.70$0.99
Tier: 4.99$3.50$4.99
Tier: 9.99$7$9.99

Apple’s fees (the difference between the Customer Price and Developer Proceeds) are part of Cost of Goods Sold and are subtracted from Sales before paying our Authors at a rate of 65%-75% of what we are paid by Apple.

Fix Pack (10 pack of Episodes)            Retail In-App Sales Price      $.99

Apple Transaction Fee (ATF) (30%)
= rAthe’s Gross Income Per 10 Pack    $.70

rAthe Fix Pack Gross Income per Episode    $.07 cents

Authors who sign up before September 2, 2019, retain 75% of the Gross Income per Episode purchased in a Fix Pack or $.05 per Episode.

Authors who sign up after September 2, 2019, retain 65% of the Gross Income per Episode purchased in a Fix Pack or $.045 cents per Episode.

Crave Case (55 pack of Episodes)      Retail In-App Sales Price      $4.99

Apple Transaction Fee (ATF) (30%) = rAthe’s Gross Income Per 55 Pack   $3.50

rAthe Crave Case Gross Income per Episode   $.06 cents

Authors who sign up before September 2, 2019, retain 75% of the Gross Income per Episode purchased in a Crave Case or $.05 per Episode.

Authors who sign up after September 2, 2019, retain 65% of the Gross Income per Episode purchased in a Crave Case or $.04 cents per Episode.

Binge Box (120 pack of Episodes)        Retail Sales Price         $9.99

Apple Transaction Fee (ATF) (30%) = rAthe’s Gross Income Per 120 Pack    $7.00

rAthe Binge Box Gross Income per Episode    $.06 cents

Authors who sign up before September 2, 2019, retain 75% of the Gross Income per Episode purchased in a Binge Box or $.04 per Episode.

Authors who sign up after September 2, 2019, retain 65% of the Gross Income per Episode purchased in a Binge Box or $.04 cents per Episode.

What is ATF?

Apple’s fee for providing the platform to offer In-App purchases on all transactions is 30%. rAthe refers to this fee as Apple Transaction Fee (ATF).

Are there Fees and Charges?

Yes.

Apple determines purchase amounts for In-App purchases in a tier system as follows:  

Apple Tier Structure in USD
TierDeveloper Proceeds (rAthe income)Customer Price
Tier: 0.99$0.70$0.99
Tier: 4.99$3.50$4.99
Tier: 9.99$7$9.99

rAthe refers to the difference between Customer Price and Developer Proceeds as Apple Transaction Fee (ATF) which equates to 30% transaction fee per tier.

rAthe sells Episodes in bundles to meet Apple’s In-App purchase requirements.

rAthe Tier 1 Fix Pack = 10 Episodes equivalent to .07 cents Gross Income per Episode to rAthe that is shared with Authors based on the Author’s sign-up date.

rAthe Tier 2 Crave Case = 55 Episodes equivalent to .06 cents Gross Income per Episode to rAthe that is shared with Authors based on the Author’s sign-up date.

rAthe Tier 3 Binge Box = 120 Episodes equivalent to .06 cents Gross Income per Episode to rAthe that is shared with Authors based on the Author’s sign-up date.

App users may apply credits to any Title.

How much does it cost?

It costs nothing to join or load content. The Author sign-up date determines the Gross Income share percentage. PLA (Pre-Launch Authors) receive 75% of Gross Income while Authors who sign up after launch receive 65% of Gross Income.

What is an Episode?

An Episode is the packaging increment rAthe uses to distribute your work to a mobile device that is consumed in two and a half minutes to three minutes, depending on the reading speed of the user.

Our Episode length of 625 words, plus or minus 10% variance to the nearest hard punctuation mark, is based on the reading speed of most adults.

Hard punctuation does not include commas, parentheses, quote marks, dashes, double dashes, or ellipses.

Why only 625 words?

Our focus group research shows that iPhone users within the target demographic of 18-37 have a strong desire to fill a time gap we refer to as micro-leisure.

Although there was no consensus as to what the length of the Episode should be, we determined 625 words was long enough to determine interest in the work and short enough to be consumed in the micro-leisure digital budget our target demographic has available.

An Episode is also long enough to get the Readers’ attention, but still short enough to be read while in nonoperator transit, multitasking, running errands, or simply relaxing.

What happens if there are not 625 words left at the end of the book?

Final Episodes are delivered in their entirety.

What is the purpose of the Magic Words aka Emotion Evoking Categories?

Traditional genres are too narrow to accommodate the complexities of many stories that fit into multiple traditional genres.

Some of the functions of genre do not apply to mobile technology, such as Agents and Publishers who specialize, or shelves in a bookstore.

Our Magic Words are tied to our SEO methodology and designed to not only expand the story’s reach beyond a traditional genre, but also expand our Authors’ reach by leveraging the way search engine technologies work.

Why do I need to match my story to these specific words?

These specific words are rAthe’s way of expanding the premise of genre to increase the visibility of stories to other Readers.

Magic Words take stories beyond the traditional categories.

They allow Readers to discover an Author’s work that they wouldn’t have found if they were to only search a familiar genre.

Why doesn’t rAthe have genres?

Genres are too narrow, and many stories fit into multiple traditional genres.

By expanding the premise to match the content to the emotions of the story, rAthe has given the Reader visibility to Titles they may not have seen in the genres they are most familiar with. Authors get to reach outside of the genre to which they had been relegated.

What is a hook line?

At rAthe a hook line is a 100-character description that says “Read Me.”

What does “in this manner” mean in relation to publishing rights?

“In this manner” is defined as any electronic publishing mechanism that partitions content and distributes that content to a mobile device.

Can I change my hook line?

Yes, Authors can change their hook line at any time through the Author Dashboard.

Will my story be cut off in midsentence?

No, the parsing of your work is designed to be near 625 words, to make it consumable on a mobile device in about 2 to 3 minutes or less.

This parsing for version 1 of rAthe is set at + or – 10% to the nearest hard punctuation mark.

What if I don’t have cover art?

cover art

For Authors who do not have cover art available, rAthe provides, free of charge, an abstract work by Bocieri that we believe encompasses the entirety of our Magic Words.

Or you may want to use an online generator such as Canva.

Authors can change cover art images through the Author Dashboard.

Why is the price per Episode only $.10 cents?

Novel word counts are as individual as the authors who pen them. The average word count in young adult volumes is often 40,000 to 60,000 words, while a fiction novel is approximately 80,000 words. This equates to $6.40, $9.60, and $12.80, respectively, which is all in line with the convenience of having it in your hand.

Which phones can use the rAthe mobile App?

Version 1 of the rAthe App works on any Apple iPhones running iOS v.11 or later. This means the following: 5S, 6,6 Plus, 6S, 6S Plus, SE, 7, 7 Plus, 8, 8 Plus, X, XS, XS Max, XR.

What type of payment methods does rAthe accept?

Version 1 of the rAthe App uses In-App purchases made using Apple Account.

How do App users pay for Episodes?

rAthe uses the payment method associated with your Apple ID account to pay for episodes. In order to use an iPhone, a user must have an Apple ID. To make iTunes or App purchases on the iPhone, a user inputs their payment method information. Possible payment methods include credit card, debit card, or Apple Gift Card. If you want to make an App purchase and do not have a payment method on file, Apple will redirect you to add that information under iPhone settings.

How will App users/Readers know a new Episode has been released?

rAthe mobile App users receive a push notification telling them when new Episodes and new Titles are ready.

How is Episode parsing handled?

Our parsing methodology is a trade secret.

Rest assured your content is not cut off in midsentence.

Our Episode engine looks for hard punctuation between 625 and 687 words and makes accommodations for compound sentences.

Chapter Titles and Headings are displayed in bold, followed by a dash.

Subtitles and Sub headings follow Chapter Titles and Headings, followed by a colon.

All of which, along with Prefaces and Prologues, are treated as Episode content.

How is formatting handled?

rAthe’s formatting methodology is proprietary and not something we make public. We don’t want to help our competition. This information is shared only with our Authors, in whom we are very much invested in helping.

What category is rAthe listed in the App store?

rAthe is listed in the primary category of Entertainment and secondary category of Social Networking.

What types of file format does rAthe accept for the content?

PDF, .doc, .docx, RTF

What types of file format does rAthe accept for cover art?

jpeg, .jpg, and .png

What is the size specification of the images for Author photos and cover art images?

Images must be 150 pixels x 150 pixels.

How do the rAthe content ratings work?

rAthe content ratings are chosen at the discretion of the writer but may be changed by rAthe. These descriptions are meant to help the Author choose the appropriate rating. Content ratings are meant as guidelines, and it is up to the discretion of the Reader to determine the appropriateness for reading.

all ages iconAll Ages

No purposefully intended offensive or insensitive material (e.g., Sideways Stories from Wayside School by Louis Sachar)

May Contain:

  • Infrequent or mild violence
  • Infrequent and mild profanity or suggestive humor
  • Infrequent or mild medical or treatment-focused content
  • Infrequent and mild references to alcohol, tobacco, or drug use

young adult iconYoung Adult – 14+

Contains some adult material (e.g., The Fault in Our Stars by John Green)

May Contain:

  • Mild references to alcohol, tobacco, gambling, or drug use
  • Infrequent or mild sexual content or nudity
  • Frequent and/or intense medical or treatment-focused content
  • Frequent or intense crude and suggesting humor
  • Frequent, but moderate profanity
  • Frequent or intense horror or fear themed content
  • Frequent, but not intense violence

adult iconAdult – 17+

Clearly adult, not for minors (e.g. Fifty Shades of Grey by E.L. James)

May Contain:

  • Frequent or intense profanity or crude humor
  • Frequent and/or intense mature or suggestive content
  • Frequent and/or intense references to alcohol, tobacco, gambling, or drug use
  • Frequent and/or intense sexual content or nudity
  • Frequent and/or intense violence

Is there content that is not allowed on rAthe?

Yes. This content is not allowed on rAthe:

  • Speech not protected by the First Amendment of the United States including, but not limited to:
    • Purposefully and willfully inciting violence against a group or person
    • Purposefully and willfully supporting terrorist groups
    • Purposeful and willful defamation of a private citizen
    • Purposeful and willful release of private information not related to the author
    • Purposefully and willfully publishing intellectual property not belonging to the author
    • True threats to public officials
  • Fictional and non-fictional depictions of child pornography
  • Clear acts of bullying against a private citizen

Those who do not comply will have their work deleted from rĀthe and will have their phone identification permanently banned from rĀthe.

Can I publish my young adult content on rAthe?

Absolutely! You will rate your Title as young adult (14+) via rAthe’s content ratings. This is to ensure that young children may not read content unsuitable for them, but also to keep your work separate from more mature fiction. We encourage anyone 14 or older to read YA Titles.

Is rAthe appropriate for children?

No, rAthe is not appropriate for children under the age of 14. There are many titles available on rAthe that are appropriate for all ages! However, be advised that there is also content that may not be suitable for young children. rAthe has created a content rating system to help assist parents in choosing appropriate titles for children ages 14 and older.

What is the maximum number of words for complete volume?

The maximum number of words for any Title is 225,775 words.

This accommodates our largest product offering and the maximum Apple pricing Tier to set retail price rAthe makes available to Authors of $29.99 for a complete volume.

What if my Episodes are not selling?

Authors can edit five items that may affect their Episode Sales through the Authors Dashboard; 1) Hook Line, 2) Cover Art, 3) Magic Words, 4) Search Array, and 5) Title Description.

The hook line is the best way to attract Readers to your story. This is like your “Read Me” sign that appears next to your cover art.

It has been said that a picture is worth a thousand words, so you may want to try changing your cover art.

“Search” is how Readers find your work. You can edit and change the emotion-evoking categories or Magic Words that categorized your content.

You may also want to change your Search Array as well which equates to index search at the Reader level.

Another modification you may want to consider changing is your Title Description. This 250-word overview of the content is not displayed in the mobile App like the other four. The description lives in the Library on the website and may attract new Readers to the mobile App by way of the SEO value of your hook line, which is in both the mobile App and the website Library.

Why did you name the App rAthe?

In searching for an appropriate name that reflects the nature of the idea, the founder found the word rAthe in a book titled, The Big Book of Words You Should Know to Sound Smart: A Guide for Aspiring Intellectuals by Robert W. Bly. She liked it and immediately decided it was the perfect fit for the mobile App.

What does rAthe mean?

rAthe is defined as quick or prompt. Upon further research, we discovered it is also defined as eager, at the ready, and early in the blooming cycle for a flower or plant.

What does SEO mean?

SEO is an acronym for Search Engine Optimization. It is the premise of using key words that users search the most to have your item appear higher on what is returned from the user search request.

What does ASO mean?

App Store Optimization is the same premise as SEO on the web except it is only for finding Apps in the App Store.

Why doesn’t rAthe work on Android phones?

Time to market and start-up capital. One thing at a time.

How will you attract Readers to my book?

We are not a reading App. rAthe is an Entertainment and Social Networking App in the App Store. These two categories are the top two App categories for downloads.

Free sells. The first Episode of every Title is free to all Readers. Like the blurb of a physical book, the first Episode, along with the hook line and your accompanying cover art, is like delivering your Title directly to the mobile phone of every person on any social media network associated with rAthe.

There is a glaring opportunity within a specific mobile App consumer demographic (23-37-year-old millennial with iPhones) that shows a voracious appetite for passive micro-leisure entertainment. This demographic is seeking stories beyond the audio and video that is already in their daily digital consumption budget.

We have defined this free time as micro-leisure. The term isn’t ours, but the way we have defined it as those times when you have stopped one thing, don’t have enough time to start another thing, and have too much time to do nothing.

This leftover slice of time every day is 22-52 minutes in duration. The lesser amount is at the upper age range of the millennial stack. The notion is they probably have children, and therefore less free time.

rAthe brings the pent-up supply and the voracious demand together, monetizing it in an easy, engageable, affordable, adoptable way.

Will rAthe give me my own web page?

Not in version 1. We give Authors the ability to link to an existing website.

Will rAthe link to my website?

Yes, but only if you want us to.

Will rAthe give me a blog?

Yes, rAthe Authors are provided a blogging space on the Author Dashboard. If you have your own blog, we recommend the same content is not replicated in both blogs. This recommendation is made to avoid any possible adverse effects to the ranking of your Title. The web ranking system assumes that a computer has duplicated the content, which does not help your specific Title.

How will I know if my Title’s Episodes are selling?

rAthe Author account holders have access to an Author Dashboard that gives them up-to-date information on Episode Sales by Title.

What is considered hard punctuation?

rAthe defines hard punctuation as anything that stops a sentence.
. (period)
? (question mark)
! (exclamation point)

What happens when I need help and need to call rAthe (512-967-1095)?

We want to help, really! If we are unable to speak with you right away, you will be prompted to leave a voice mail. Please do.

Upon receiving your voice mail, the system generates a service order ticket alerting us to help you. And we will. Within 24 hours. We hope to do better than that!

But for sure you will hear from us within one business day.

Will I retain the ownership rights to my Title (book, novella, or short story)?

Absolutely.

Can I publish my story with other electronic publishers?

Yes, only not “in this manner” which is defined as any electronic publishing mechanism that partitions content and distributes that content to a mobile device.

What if I want to stop using rAthe?

Authors who have no Episode Sales of a specific Title are free to remove that Title at any time and are released from their obligation.

However, if one Episode has been purchased, the “in this manner” the clause of the publishing rights outlined in the service agreement remains in full effect until all mobile app users who have purchased 1 Episode of the specified Title has consumed/read the complete volume (all Episodes) of the Title or the equivalent thereof has been satisfied.

Can I sell my book in other places?

Authors retain the freedom to market their Titles anywhere and everywhere in every format except for any “in this manner” publishing mechanism that partitions the content and distributes partitioned content to a mobile device.

How long does the “in this manner” exclusivity agreement last?

If one Episode has been purchased, the “in this manner” the clause of the publishing rights outlined in the service agreement remains in full effect until all mobile app users who have purchased 1 Episode of the specified Title has consumed/read the complete volume (all Episodes) of the Title or the equivalent thereof has been satisfied.

What if I get a book deal from a traditional publisher?

rAthe will celebrate with you!

If you have no Episode Sales for that Title, then you are free to remove it from rAthe and our business is concluded.

However, if one Episode has been purchased, the “in this manner” the clause of the publishing rights outlined in the service agreement remains in full effect until all mobile app users who have purchased 1 Episode of the specified Title has consumed/read the complete volume (all Episodes) of the Title or the equivalent thereof has been satisfied.

What if I get a book deal from a traditional print publisher?

rAthe will celebrate with you! If you have no Episode Sales for that Title, then you are free to remove it from rAthe, and our business is concluded. However, if one Episode has been purchased, the “in this manner” the clause of the publishing rights outlined in the service agreement remains in full effect until all
mobile app users who have purchased 1 Episode of the specified Title has consumed/read the complete volume (all Episodes) of the Title or the equivalent thereof has been satisfied.

What if I get a deal from any other publisher?

rAthe will celebrate with you! If you have no Episode Sales for that Title, then you are free to remove it from rAthe, and our business is concluded. However, if one Episode has been purchased, the “in this manner” the clause of the publishing rights outlined in the service agreement remains in full effect until all
mobile app users who have purchased 1 Episode of the specified Title has consumed/read the complete volume (all Episodes) of the Title or the equivalent thereof has been satisfied.

Why do I have to remove Table of Contents or Contents from my Title?

In order for the formatting of your Title to appear properly to the mobile App user, the Table of Contents must be removed.

The Contents or Table have no “operator” role in a mobile App setting. This means they perform no function in the process therefore it is not necessary.

Given the complexity of the differing forms of tables of contents, removing them in any automated way is difficult.

Asking the Author to remove is the best solution at present.

What is Title Description?

The Title Description is 30 letters to maximum 500 words. This is something between a blurb (promotional piece) and a synopsis of your story.

It describes the basic tenor of the story but not the narrative. It includes the protagonist or the archetype, era or time in which it is set, and the overall setting in which it takes place.

What browsers are recommended?

Safari, Chrome, or Mozilla/Firefox are recommended.

Why remove page numbers?

Episodes are displayed on various size mobile phone screens, and there is no way to discern the concept of page.

How do I sign up?

1. Click on the red Sign-Up button in the top right corner or Publish My Story button in the center of the home page at rathe.app.

2. Follow the instructions

Our system sends you an email that includes a link that you are required to click to create an account.

Will I be able to use my social media accounts from rAthe?

Yes, Authors can link directly to the following social media accounts from the Author Dashboard.

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • GoodReads
  • Pinterest

Why do you want my book in so many different formats?

rAthe Episodes are derived from DOC, DOCX, or RTF files; it is how our system works. eReaders like iPad and or Kindle require file formats like ePub or MOBI respectively.

Who sets the Sales price of the complete volume of the book?

Authors define the Title’s complete volume retail Sales price within the following Apple pricing Tier structure:

Who sets the Sales price of the complete volume of the book?

Authors define the Title’s complete volume retail Sales price within the following Apple pricing Tier structure:

sale Price Chart

What if a mobile App user reads all Episodes of a Title but does not buy the complete volume?

Mobile App users who read all Episodes of any Title receive a complete e-volume in either ePub or MOBI for their personal collection since they have purchased it—a little at a time.

What is the difference in an Episode and a complete volume?

A complete volume is the entire work including any Table of Contents, page numbers, dedications, acknowledgements and story, that exist. An Episode is 625 words of the story, in succession.